WINE POPSICLES SET TO MAKE A SUMMER SPLASH

Fine wine and the freezer don’t often go hand in hand, but that’s all about to change as an eye-catching new range of wine-based frozen popsicles launches just in time for spring. Inspired by a product seen abroad, Pierre Jourdan Wine Popsicles, or PJ Pops are an accessible yet elegant introduction to the world of wine.

Alcohol-based popsicles have already proven a runaway success in major overseas markets, and the launch of the PJ Pops marks the first time a home-grown, wine-based popsicle product has landed on local shelves. The PJ Pops launch in September with two offerings, a Pierre Jourdan Brut Cap Classique, and Pierre Jourdan Tranquille, both by made by Haute Cabrière.

“We take our wine seriously, but we also want people to have fun with wine, to be enthusiastic about wine, and we see the PJ Pops as a fantastic way to do that,” says winemaker Takuan von Arnim.

PJ Pops are not only ideal additions to a braai or picnic, but also as a refreshing treat at the end of a long day. Having a dinner party? They work beautifully as an aperitif or as a sorbet-type palate cleanser. They are even great as an alternative dessert.

Key to the appeal of the PJ Pops is the stylish packaging mirroring the elegance of the wines: dark-green for the Brut, a rosy blush for the Tranquille, all presented in a sophisticated, fully-recyclable popsicle tube with a 100% aluminium foil top-seal that allows for fuss-free enjoyment anywhere, anytime.

“We’ve already had enormous interest in the PJ Pops, and after launch they will be available at selected upmarket bars, hotels, restaurants and late-night venues in Gauteng and the Western Cape, as well as wine festivals and lifestyle events.

The recommended retail price is R25 per pop.

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