Just Three Weeks Left to Win a R50 000 Restaurant Support Package with McCain’s “Dishruption” Campaign
McCain Foodservice Solutions has launched a “Dishruption Challenge” aimed at independent restaurant owners – with 10 prizes of a R50 000 Restaurant Support Package to be won.
To enter, the restaurant needs to create a dish containing at least one McCain product, add it to their restaurant’s menu, price it accordingly, and sell at least 20 of these dishes before the competition closing date, 30 June 2021. Ten winners will be selected, and will each receive a support package, valued at R50 000.
“The impact of the global pandemic on the restaurant and hospitality industry is undeniable and will be felt for years to come, says Catharina Bester of McCain. “Restaurateurs are finding themselves in an ever-changing environment and have been forced to adapt at a rapid pace.
“In addition to the focus on health and sanitation, one of the biggest adjustments was moving from indoor dining to delivery, a business model which has become crucial. There has also been a drastic reduction in trading hours and indoor seating capacity, the latter causing a hurdle especially during winter months.”
McCain Foodservice Solutions has been working to provide support to operators through various initiatives. This includes the provision of toolkits to help restaurateurs navigate the requirements of the different lockdown levels, and launching SureCrisp, a product aimed at providing the crispiest chips for delivery, in a time when take-aways were the only option. McCain also joined One Meal Many Thanks – and that saw foodservice suppliers rally together to save 1.8 million jobs in the industry through a variety of tactics, including the provision of free stock and a campaign to encourage and incentivise consumers to eat out.
“The industry has been facing the COVID-19 crisis with great courage and resilience,” says Bester. “Adapting to and embracing this disruption is simply the only way to bring life back to relative normalcy; providing offerings that keep customers satisfied and restaurants profitable. As a manufacturer in this new reality, we’re committed to helping the industry stay ahead and rebuild.
“We encourage all independent food operators to join our Insiders Club and partake in the Dishruption Challenge. For more information about the Dishruption Challenge and Insiders Club, visit https://mccain.co.za/sa-foodservice/insiders-club/